When you are putting your plan together take your time an analyze what streams will be beneficial for your business. Here are a few social media streams you may want to consider. 

Facebook is the most popular at this time. With Facebook you can post a video, pictures and text. If you have a large client base that can use your services this is a great way to communicate. As you build your followers you should start to see what your clients like and be able to market more effectively.

Twitter is a great source to gather quick information from your clients. Keep in mind if you are going to use Twitter it will require you to tweet at least 4 to 5 times a day. Twitter is a fast pace platform that may require lots attention.

LinkedIn is more of a corporate platform. It is good to maintain and gather information with other people who may share the same type of business.

Pinterest is an image platform that allows you to share photos and it now has its own messaging service. Pinterest is a great place to share your inventory allowing your followers to see your latest goods.

Google plus has a lot of similarities as Facebook. One main difference between the two is that there is a video chat called Hangout that allows you talk to a group of people at once.

YouTube allows you to post videos of a product. For example, if you are a baker you can share a video on how to bake an apple pie.

As you can see each platform has its own character. It can be difficult to distinguish what may work for you. It can be overwhelming. Take your time and choose wisely.